Engines / Retention Engine
ENGINE 03 · RETENTION

Know who’s drifting before they cancel.

Attendance-based risk scoring turns your class data into a short call list every week — the members a coach should speak to before the direct debit gets cancelled.

Book a Call → See a sample report
30s
days of silence = at risk
9
members on a typical list
6
risk bands
SCREEN RECORDING · RISK LIST & MONTHLY REPORT
THIS WEEK’S CALL LIST
THE PROBLEM

Your gym software tracks payments. It doesn’t track people.

The quiet ones are invisible

Attendance dropping off doesn’t trigger anything. The direct debit still comes out — right up until it doesn’t.

Coaches notice too late

By the time someone says “haven’t seen Dan in a while,” Dan has already cancelled somewhere in his head, if not on paper.

Engagement reporting, not action

Most systems can tell you a member has not been in for three weeks. None of them turn that into someone actually calling Dan.

WHAT’S IN IT

How it works, week to week.

01
Attendance sync

Connects to your existing gym software or door system, with no new hardware or separate member login.

02
Risk scoring

Members scored green, amber or red on how their attendance has changed, not just its level.

03
Weekly call list

A short, ranked list for coaches: who to speak to, and what changed for them.

04
Automated nudges

Gentle check-in messages before it needs a human, so coaches only make the calls that matter.

05
Win-back sequences

Lapsed and cancelled members re-approached on a schedule, not on a whim.

06
Monthly branded report

One page: retention, at-risk count, saves. Something you can show a business partner.

TWO WAYS TO RUN IT

Add-on, or standalone.

ADD-ON
MOST TAKEN
With another engine
£150/mo alongside Lead Gen or Systems
✓ Uses the follow-up channels already set up
✓ Weekly list straight to your coaches
✓ Monthly report included
Book a Call →
STANDALONE
Retention only
£250/mo
✓ Full risk scoring and call list
✓ Nudges and win-back sequences
✓ No ads or lead capture needed
See what’s included
Add a Wyld Visuals content retainer and the creative feeding this system comes from the same team, on one invoice.
Bundle pricing →
COMMON QUESTIONS

Before you ask.

Will this work with our gym software?

If it can export attendance or connect by API, yes. We check on the call before you commit.

How much history do you need?

Around eight weeks of attendance data before the scoring is worth acting on.

Do coaches have to make calls?

For the red list, yes — a person beats a template. Everything before that is automated.

Can we cancel?

Monthly, no notice period. Your data stays yours on the way out.

Save the members you’ve already paid for.

Thirty minutes. We’ll look at how your enquiries are handled now and tell you if this fixes it.

EMAIL
hello@wyldengine.com
CALLS
Mon–Fri, 9–6
TELL US ABOUT THE CLUB
Gym name
Email
What software do you use?
Book my call →
Three engines. One 30-minute call to work out which.
Book a Call →